Whenever a problem is fixed, someone makes money!
That, my friend, is the first and easiest way to arrive at a viable business idea.
Take a look around you. What problems do most people in your neighborhood face? What annoys them? What inconveniences them? What makes their life harder than it should be?
Now… imagine creating a solution — and turning it into a business.
For example:
If people in your area travel long distances just to refill their cooking gas cylinders…
You could set up a local shop that delivers and supplies gas right at their doorstep.
That’s how businesses are born — they exist to fix problems.
The Truth About Problems
Most people respond to problems the same way:
They complain.
They blame.
They criticize.
They curse the government.
And while you’re free to express your frustration, none of those actions solve the problem.
But here’s what makes entrepreneurs different:
We don’t just see problems.
We see opportunities hidden inside those problems.
Where most people whine, we think. Where most people cry, we create.
And because most people are frustrated by problems, they’ll gladly pay anyone who can make their problem disappear.
Think About It…
Ever had car trouble?
That moment your car won’t start or the engine makes a strange, scary noise?
You hate it, right?
But for a mechanic… that’s music to their ears.
Why? Because your problem is their opportunity.
You’ll gladly pay them to fix it — and you might even thank them afterward.
This is the entrepreneur’s mindset:
One person’s headache is another person’s paycheck.
Africa’s Reality — Your Golden Opportunity
Our beloved Africa has no shortage of challenges:
Roads full of potholes.
Unstable electricity.
Millions of young people unemployed.
Schools that don’t prepare students for real life.
Shortage of food in some areas.
Many see this as bad news.
But a true entrepreneur smiles, because within these challenges are gold mines waiting to be tapped.
It’s all about perspective.
Stop seeing problems as obstacles.
Start asking yourself: “How can I build a business from this problem?”
That’s the exact question successful African entrepreneurs ask every day.
Practical Examples for You
If people struggle to get clean water — drill a borehole, filter the water, and sell it affordably.
If students lack quality education — start a tutoring, skills training, or online coaching business.
If office workers skip lunch because they’re too busy — start a lunch delivery service.
And here’s the best part:
Problems will never end in society.
Which means you will never run out of business ideas.
So instead of waiting for “the perfect idea,” open your eyes.
Walk through your town like an opportunity detective.
Write down every inconvenience you see, every frustration you hear, every need that isn’t being met.
By the time you’re done, you’ll be staring at a list of money-making opportunities big enough to keep you busy for life.
Because in business, the formula is simple:
Problem + Solution = Profit
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